To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influen

£9.99

Dan Pink explores the ways in which we can all improve our sales skills, in every area of our lives, and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, he builds on his own sales experience and on the profiles of some of the world’s best salespeople – and makes us look again at our own sales skills.

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SKU: 9781786891716 Category: Tag:

Description

We’re all in Sales now

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles.

Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn’t what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another’s perspective, five frames that can make your message clearer, and much more.

Additional information

Weight 0.184 kg
Dimensions 19.8 × 12.9 × 1.7 cm
Author

Publisher

Imprint

Cover

Paperback

Pages

260

Language

English

Edition
Dewey

303.342 (edition:23)

Readership

College – higher education / Code: F