Creativity Inc

£20.00

As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, ‘Toy Story’ was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as ‘Monsters, Inc.’, ‘Finding Nemo’, ‘The Incredibles’, ‘Up’, and ‘WALL-E’, which have gone on to set box-office records and garner 27 Academy Awards. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable.

In stock

Description

‘Just might be the best business book ever written.’ Forbes Magazine

This is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable.

As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn’t have known what would come. Nine years later and against all odds, Toy Story was released. It was the start of a new generation of animation.

Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity.

And through this story, we learn what creativity really is.

‘Ed reveals, with common sense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation.’ George Lucas

Additional information

Weight 0.608 kg
Dimensions 24 × 16.2 × 3.4 cm
Author

Publisher

Imprint

Cover

Hardback

Pages

xvi, 340 , 8 unnumbered of plates

Language

English

Edition
Dewey

658.40714 (edition:23)

Readership

General – Trade / Code: K