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Break the Internet

£9.99

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they – and how do you become one? ‘Break the Internet’ takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future – experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’.

In stock

Description

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future – experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

Additional information

Dimensions 19.8 × 12.9 × 1.7 cm
Author

Publisher

Imprint

Cover

Paperback

Pages

288

Language

English

Edition
Dewey

658.872 (edition:23)

Readership

General – Trade / Code: K